Windows 10 - Buy New

If you have an unactivated Windows 10 installation, go to Settings > Update & Security > Activation and select Go to Store to purchase a digital license directly.

As of early 2026, buying a new license requires a few specific steps, as Microsoft has officially ended standard support and prioritized Windows 11. 1. Where to Buy buy new windows 10

Authorized vendors and marketplaces like Indigo Software or Newegg often still carry stock of retail or OEM keys. If you have an unactivated Windows 10 installation,