The primary driver behind BOGO success is the , where consumers experience irrational excitement when an item is offered at no cost.
The Psychology and Mechanics of "Buy One, Get One Free" Clothing Promotions buy 1 get 1 free clothes
: By requiring a purchase to get the free item, retailers increase their total sales volume and average basket size. 3. Common BOGO Variants in Clothing The primary driver behind BOGO success is the