: AT&T believed the future of mobile was video. Acquiring DirecTV’s content rights provided a foundation for delivering entertainment across multiple screens, including smartphones and laptops. The Reality: A Collision with "Cord-Cutting"
Almost immediately after the deal was finalized, consumer behavior shifted dramatically toward streaming services like Netflix and Hulu. This "cord-cutting" trend struck satellite providers particularly hard. at&t buys directv
: The merger gave AT&T a combined 26 million video users , granting it significant leverage when negotiating licensing fees with content networks. : AT&T believed the future of mobile was video