It Is What It Is (official Video) - Adekunle Gold -

The official video, directed by MOM , complements the song’s themes with a minimalist yet high-fashion aesthetic.

: Much of the visual focuses on Adekunle alone or in controlled, artistic environments, underscoring the lyrical theme of keeping his distance from negative influences. Cultural Impact and Context Adekunle Gold - It Is What It Is (Official Video)

Nigerian Afrobeats star Adekunle Gold (also known as AG Baby) released the official music video for "It Is What It Is" on April 30, 2021 , marking a significant evolution in his sound and artistic identity. The official video, directed by MOM , complements

: He clarifies that while money doesn't solve everything, it provides a level of freedom and peace that he values, famously singing, "Na when I get money I realize, oh". The Music Video: Visual Storytelling : He clarifies that while money doesn't solve

At its core, "It Is What It Is" is an anthem for peace of mind and boundary-setting . The lyrics address the pressures of public life, fake friendships, and the importance of financial independence without the need for approval from others.

The song was released following his critically acclaimed album Afro Pop Vol. 1 , serving as a bridge to his next era. Since its release, the video has garnered over 14 million views on YouTube, solidifying its place as one of his most recognizable modern tracks. Adekunle Gold - It Is What It Is (Official Video)

: The video features sleek, colorful outfits and clean cinematography, reflecting his "AG Baby" persona—a more refined, contemporary Afropop style compared to his earlier Highlife roots.