990
Only 1% of users create original content, 9% engage (like/comment), and 90% just watch or "lurk".
Depending on your audience, "990" can refer to a tax document, a social media "golden rule," or a spiritual message. Here are three content angles you can use: 1. The "1:9:90" Rule (Social Media Strategy) Only 1% of users create original content, 9%
If your content is for business, law, or charity leaders, focus on the . Form 990-N (e-Postcard) | Internal Revenue Service 9% engage (like/comment)
This is a popular model for understanding how people interact with online communities. Use this for a marketing or creator-focused post. a social media "golden rule