50: Something Porn

: Word games have exploded into their own genre, with 36% of 50-plus gamers citing them as their favorite.

: 83% of consumers now access TV via streaming platforms , with a strong preference for ad-supported models to maximize value. Ignoring baby boomers and Gen X is costing brands big 50 something porn

Gaming is no longer just for the young. Approximately now identify as gamers, with women leading the charge in daily play. : Word games have exploded into their own

The 50+ demographic accounts for , visiting theaters more frequently than the general population. Approximately now identify as gamers, with women leading

Contrary to stereotypes, Gen X and older adults are highly tech-savvy and fluid in their media consumption.

: High-quality productions like 28 Years Later: The Bone Temple and Peaky Blinders: The Immortal Man are performing well with this audience.