2022---avod-wins-in-sweden -

Advertising-supported video-on-demand (AVOD) has become the leading video consumption category in Sweden, with 90% of individuals aged 15-74 engaging weekly, surpassing premium subscription services. Driven by social media and a growing interest in hybrid ad-supported models, this trend is expected to continue according to Mediavision. Read the full story at Broadband TV News . Sweden: ad-supported video leads in weekly reach